South West Forklifts struck a two-year deal with the club and now has big boards around the 150ft structures which proudly display its partnership with the club.
A Swindon Town spokesman said: “All of us here at Swindon Town are delighted by this new two-year partnership with South West Forklifts.
“Upon meeting with the team, it was immediately clear they have a true passion and enthusiasm for the football club and that this is just the start of what hopes to be a long and successful partnership together.
“We as a club are very proud of our industrial heritage and are delighted to have on board the guys at South West Forklifts who have over 40 years of industry experience between them.
“The brand will proudly adorn all four of our iconic floodlights, arguably the most visible boards inside the ground.
“We would like to thank the guys at South West Forklifts for their support of the club and, as their strapline suggests, they will certainly be giving the town a lift.”
The Devizes-based business provides material handling equipment, sales, service and hire to customers all over Wiltshire.
Lee Hawkins and Cliff Whitehall run the company and both are longtime supporters of STFC.
Lee said: “This is fantastic, I’m really pleased. We wanted to raise our profile and were lucky to form a partnership with the club at a time when they are on a good run of wins and there’s a real buzz in the air about the team’s performance.
“Hopefully this will lift us both.
“Swindon has always been a really good area for us and it’s nice to put a little back and try to
“We hope to keep growing and take the business we set up five years ago to the next level.
“If this two-year deal is successful, we would love to keep the sponsorship going because we really like the idea.”
In addition to the floodlights, South West Forklifts is the main sponsor for tonight’s match against Colchester.